Sales

Past Tesletter articles

Performance Version AWD is being rolled out before regular AWD version

Per conversation on Twitter, it seems like Tesla is trying to sell higher price versions first in order to avoid negative margins.

Read more: Reddit

From issue #10

Tesla improves service in Norway as EV sales continue to climb

Tesla has had a bunch of complaints lately about Service and Delivery in Norway. Tesla’s strained distribution and service centers have meant long lines and complaints to authorities. Tesla’s reaction has been to share that «they are building new service centers in many locations, dedicated trucks for fast services, etc., which increases the value proposition for Tesla’s customers in Norway.»

Read more: Clean Technica

From issue #19

Tesla Model S wins MotorTrend’s ultimate car of the year award

The 2013 Model S just got named the ultimate car of the year beating all the other cars of the year that the publication has picked since 1949 when they first introduced the prize. MotorTrend wrote “No vehicle we’ve awarded, be it Car of the Year, Import Car of the Year, SUV of the Year, or Truck of the Year, can equal the impact, performance, and engineering excellence that is our Ultimate Car of the Year winner, the 2013 Tesla Model S».

Read more: Teslarati

From issue #68

U.S. plug in vehicle sales Dec 2010 to present

Nice visualization of the EV sales overtime in the US.

From issue #61

Update on Tesla Stores and Pricing

Tesla announced last week that they were moving all their sales online. This week they announced a change of plans and will be closing only half of the stores that they first intended. As a result of keeping significantly more stores open, Tesla will need to raise vehicle prices by about 3% on average worldwide except for SR Model 3 that will keep the $35k price tag. The price increase is going out on Monday, March 18th, so if you were thinking about buying a Tesla and want to take advantage of the lower prices go ahead and order before Monday!

Read more: Tesla

From issue #50

US Sales 2018 Q1: Model 3 vs. BMW, Audi, Mercedes-Benz

The Model 3 has already surpassed the Audi A4 in sales.

U.S. Sales, 2018 Q1

  • Audi A4 (includes S4): 7,906
  • BMW 3-series (sedan, wagon, GT, M3): 13,651
  • Mercedes-Benz C-Class (sedan, coupe, convertible, AMG Cxx): 13,350
  • Tesla Model 3: 8,180

If Tesla achieves their production goal for Q2 they would be at the top of the list.

Read more: Reddit

From issue #2