I can’t believe we made it to issue number three hundred! We sent our first Tesletter on March 29, 2018, three days before our second child was born. The first issue of Tesletter was sent to 21 users, and now we send it periodically to around 13,000, with almost 8,000 opens and over 2,000 clicks sent to the articles we include in it. In all this time, we’ve only skipped sending the newsletter for three weeks, all due to major personal issues, one being an emergency trip I had to make to Spain to take care of my mom, who passed away at the beginning of December.
A lot has changed in the Tesla community since we started, but we’ve kept Tesletter true to our values, always focusing on providing the best possible weekly summary to Tesla owners and soon-to-be owners. We always avoid topics like the stock, production numbers, Elon’s personal life, or his other companies and controversies. While it might be easy to add some of the most controversial content for the clicks, we believe that sticking to what we think is the most interesting and constructive content keeps our mission and focus clear.
The newsletter has had times of rapid growth and times where growth almost stalled. This has depended a lot on our energy to promote it in places like Twitter, Reddit, and others. While we would love to have more time and for our subscriber numbers to continue growing rapidly, we are limited by the time we have, with both Vanessa and I having full-time jobs, and two kids that also require our time and energy. That said, you can help us by recommending Tesletter to other fellow Tesla owners, either via email, Twitter, or any other social media you use.
We will keep trying week after week to collect and summarize the most interesting content, from our point of view, and we hope you enjoy Tesletter as much as we enjoy putting it together.
Love and electrons,
Ignacio and Vanessa